October 24, 2006
Agreement guarantees partnership for longer period and strengthens cooperation in the field of customer reference data
MarktSelect, specialist in Business-to-Business marketing data, has prolonged its license agreement for the software of Human Inference with 10 years. MarktSelect uses the high quality products of Human Inference to merge, divide, validate, standardize and deduplicate company and persons' names as well as to prevent double entries.
The software of Human Inference is part of the extended data control and maintenance environment of MarktSelect on the basis of which it sells business information. This enables the company to offer its customers the right quality products.
Another advantage for customers is the cooperation with Human Inference in the field of data enrichment. This provides the opportunity to consult the data of MarkSelect by means of the HIquality-platform for data quality management and make and keep the data up-to date within a company. This concept will soon be rolled out within the publishing and car industries
Ruud Huisman, commercial director of MarktSelect: 'We deliver the best possible data about companies and decision makers of our customers in order to enable them to achieve the necessary successes. In addition, we can guarantee them a seamless integration with the most up-to-date data because of the cooperation with Human Inference in the enrichment concept. As a result, our mutual customers can work with the right information easier and more cost-effectively.'
Hugo Verwijs, CEO of Human Inference: 'MarktSelect as a renowned supplier of Business-to-Business marketing data is a welcome customer, and we gladly cooperate in the field of our enrichment software. We are therefore very pleased that we can ensure that the data of our customers is not only correct and unique, but also accurate and complete by offering them an easy-to-use solution. Complete and accurate information is essential to be able to do business efficiently. Therefore, it is highly desirable that a relationship database reflects the real situation as accurately as possible.
About MarktSelect
MarktSelect, a subsidiary of Graydon Holding NV, was established in 1988. That is not for nothing that MarktSelect has a renowned position in the field of quality Business-to-Business market information. The company grew into a target audience specialist and expert in total solutions for Direct Marketing as a result of the expertise of over 80 employees and the development of innovative systems.
Whatever you want to achieve in the fields of database maintenance, target group approach, direct marketing or telemarketing, MarktSelect has the solution. That is from A to Z, although you yourself determine to what extent you involve MarkSelect in defining your target audience, setting up a mailing, following up prospects, or analyzing the market data or response.