September 5, 2005
Amsterdam
5 September, 2005
Commercial, off-the-shelf methodologies and tools ease the development process and result in significantly increased revenue or cost savings
Tridion, the recognised European leader in content management solutions, today welcomed Gartner Research’s positioning of Web Content Management (WCM) climbing the “Slope of Enlightenment” in its recently published report “Hype Cycle for Content Management, 2005”*. This report looks at the entire Content Management industry, and sorts the hype from the reality.
According to Gartner, Web Content Management provides “high” levels of benefit and helps with website management, maintaining fresh content and reducing IT overhead required to manage internal and external websites. The report* also states that “product functionality goes well beyond simply managing HTML pages. Key aspects include content creation functions such as templating, workflow and change management, [and] WCM repositories containing content, or metadata about content.”
“Web content management is currently seeing something of a renaissance, having been overshadowed by the frenetic mergers and acquisitions activity in the broader Enterprise Content Management market,” said Pieter Varkevisser, CEO of Tridion. “Our customers are buying into our solutions because they deliver immediate benefits – benefits that range from better website management to faster roll-out of multi-lingual marketing initiatives.”
Tridion is one of five Web Content Management example vendors listed by Gartner in the Hype Cycle report.
Gartner’s Hype Cycle, which is available to purchase from www.gartner.com, categorises current technology trends into one of five phases of maturity:
• Technology Trigger – a breakthrough, public demonstration, product launch or other event generates significant press and industry interest.
• Peak of Inflated Expectations – during this phase of overenthusiasm and unrealistic projections, a flurry of well-publicised activity by technology leaders results in some successes, but more failures, as the technology is pushed to its limits. The only enterprises making money are conference organisers and magazine publishers.
• The Trough of Disillusionment - because the technology does not live up to its overinflated expectations, it rapidly becomes unfashionable. Media interest wanes, except for a few cautionary tales.
• The Slope of Enlightenment – focused experimentation and solid hard work by an increasinly diverse range of organisations lead to a true understanding of the technology’s applicability, risks and benefits. Commercial, off-the-shelf methodologies and tools ease the development process
• The Plateau of Productivity – the real-world benefits of the technology are demonstrated and accepted. Tools and methodologies are increasingly stable as they enter their second and third generations. The final height of the plateau varies according to whether the technology is broadly applicable or benefits only a niche market. Approximately 30 percent of the technology’s target audience has adopted or is adopting the technology as it enters the Plateau.