November 30, 2005
30 November 2005
Leading developer of data quality software reinforces proposition for the media by means of partnership
Human Inference, supplier of data quality software, and ICT service provider LogicaCMG Nederland have entered into a partnership agreement. This deal reinforces their mutual propositions in the area of CRM and data quality for the media market.
Focus
During the past years Human Inference and LogicaCMG have been working closely together on various projects improving the quality of publisher databases. Among publishers the need for building high quality central and integrated customer profiles is increasing due to the arrival of products and services via the Internet and mobile communication. However, not all operational CRM systems are suitable to create complete and correct customer profiles by using these new communication channels.
'The basis for being able to enroll multi-channel communication and distribution is a high quality relationship database. The Human Inference products are essential to reach and maintain this high quality', according to Dick Hoogland, director LogicaCMG Nederland in the Media & Entertainment market.
'We enter this cooperation based on our experience in ensuring our customers a more integrated approach to their relations. Through this agreement we are now able to help our customers maintain unique, accurate and complete profiles of their relations in a cost efficient way,' says Hugo Verwijs, CEO of Human Inference.
About LogicaCMG
LogicaCMG is an important international player in ICT service and cordless telecommunication. It provides services in the fields of management and ICT consultancy, system integration and outsourcing. LogicaCMG's customers operate in various markets, such as telecommunication, banking and insurance industry, media and entertainment, utilities, industry, distribution, transport and government. LogicaCMG employs approximately 21,000 people and has offices in 35 countries. The company has over 40 years of experience in providing ICT services. LogicaCMG has its headquarter in Europe and is listed in the London Stock Exchange and Euronext.
For more information: www.logicacmg.com/nl